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Bake with Confidence, Stand out Online! Con Sabor y Estilo.
Learn With Irenea
  • thick chewy bakery style chocolate cookies
    Cookies | Recipes

    Why Do My Cookies Keep Spreading? (And How to Fix Them)

    Hours June 4, 2026June 4, 2026

    Thick, bakery-style cookies at home are totally possible! Chef Irenea shares her pro tips to stop cookie spreading and get that perfect chewy texture every time.

    Read More Why Do My Cookies Keep Spreading? (And How to Fix Them)Continue

  • abuelita-mexican-hot-chocolate-cookies
    Cookies | Recipes

    Abuelita Mexican Hot Chocolate Cookies (Thick, Chewy & Seriously Nostalgic)

    Hours June 4, 2026June 4, 2026

    These thick, chewy Abuelita Mexican Hot Chocolate Cookies are loaded with cinnamon and spiced chocolate flavor. A nostalgic Latin American cookie you’ll make on repeat!

    Read More Abuelita Mexican Hot Chocolate Cookies (Thick, Chewy & Seriously Nostalgic)Continue

  • Creamy, silky Pumpkin Spice Flan (Flan de Calabaza) drizzled with golden caramel sauce, based on a traditional Latino family recipe.
    Flan | Recipes

    Pumpkin Spice Flan (Flan de Calabaza)

    Hours October 22, 2025October 23, 2025
    Comments 1 Comment

    Master this traditional Pumpkin Spice Flan (Flan de Calabaza)! My perfected family recipe uses a secret egg ratio for a truly silky texture and solves all your top flan-making mistakes.

    Read More Pumpkin Spice Flan (Flan de Calabaza)Continue

  • 3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)
    Content

    3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)

    Hours June 17, 2025October 7, 2025

    Why is My Phone Content Blurry? Has this happened to you? You spend time recording great content on your phone, maybe a tutorial for your…

    Read More 3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)Continue

  • The Essential Guide: Choosing the Best Food Photography Backdrops for Your Baking Business (or Small Business)
    Content

    The Essential Guide: Choosing the Best Food Photography Backdrops for Your Baking Business (or Small Business)

    Hours June 17, 2025October 7, 2025

    What is a Backdrop and Why Does it Matter for a Home Bakery? In food photography, a backdrop is the foundation of your scene, the…

    Read More The Essential Guide: Choosing the Best Food Photography Backdrops for Your Baking Business (or Small Business)Continue

Hola, I’m Chef Irenea, a mom, certified chef, and columnist for American Cake Decoration Magazine. I share recipes, baking tips, and content creation tools to help you grow your confidence and creativity from home. Con sabor y estilo!

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Recent Posts

  • thick chewy bakery style chocolate cookies

    Why Do My Cookies Keep Spreading? (And How to Fix Them)

    Thick, bakery-style cookies at home are totally possible! Chef Irenea shares her pro tips to stop cookie spreading and get that perfect chewy texture every time.

  • abuelita-mexican-hot-chocolate-cookies

    Abuelita Mexican Hot Chocolate Cookies (Thick, Chewy & Seriously Nostalgic)

    These thick, chewy Abuelita Mexican Hot Chocolate Cookies are loaded with cinnamon and spiced chocolate flavor. A nostalgic Latin American cookie you’ll make on repeat!

  • Creamy, silky Pumpkin Spice Flan (Flan de Calabaza) drizzled with golden caramel sauce, based on a traditional Latino family recipe.

    Pumpkin Spice Flan (Flan de Calabaza)

    Master this traditional Pumpkin Spice Flan (Flan de Calabaza)! My perfected family recipe uses a secret egg ratio for a truly silky texture and solves all your top flan-making mistakes.

  • 3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)

    3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)

    Why is My Phone Content Blurry? Has this happened to you? You spend time recording…

Recent Posts

  • Why Do My Cookies Keep Spreading? (And How to Fix Them)
  • Abuelita Mexican Hot Chocolate Cookies (Thick, Chewy & Seriously Nostalgic)
  • Pumpkin Spice Flan (Flan de Calabaza)
  • 3 Reasons Your Videos Are Blurry (And the Quick Fixes to Get Crisp Content)
  • The Essential Guide: Choosing the Best Food Photography Backdrops for Your Baking Business (or Small Business)

Recent Comments

  1. Sarah Kelly on Pumpkin Spice Flan (Flan de Calabaza)

Connect With Me @learnwithirenea

learnwithirenea

🧁I share easy recipes and content creation tips.
🤩 As seen on American Cake Decorating Magazine, Pastry Arts Magazine + more

Your cakes are gorgeous, but are your videos selli Your cakes are gorgeous, but are your videos selling them? 🤷🏽‍♀️

People decide how much they’ll pay before they even taste your cakes, based on how your dessert looks online.

You don’t need expensive cameras or fancy gear, just your smartphone and the right strategy.

Inside my Video Content Made Easy course, I break down step-by-step how to create scroll-stopping videos that make your bakes look as amazing on camera as they do in person.

Drop “video” in the comments and I’ll DM you the exact formula my students use to grow their accounts.

Follow @learnwithirenea for more content tips for bakers

#cakepreneur #homebakingbusiness #homebakery #microbakery #content #baking#baking
What an amazing time we had at our Monster Cake Cl What an amazing time we had at our Monster Cake Class! @arworkshopbrandon 💚💜

Everyone brought their creativity to life, from colorful buttercream monsters to the biggest smiles you’ve ever seen. Watching each student decorate their cake with so much excitement truly melted my heart! 💕

If you missed out on this one, don’t worry, the fun continues!

November Class: “Mr. Gobles” Turkey Cake Class” — learn how to decorate the cutest Thanksgiving turkey cake your family will love! Comment “TURKEY” for the link to register 

December Class: “Cupcake Holiday Wreath” — the perfect festive project to celebrate the season! Comment “WREATH” for the link to register. 

Swipe to see all the fun from our Monster Cake class,

Comment “TURKEY” for the link to sign up or “WREATH” for the cupcake wreath. 

Sign up for your spot today — holiday classes fill up fast!

#tampa #thingstodointampa #tampacake #riverviewfl #valricofl #brandonfl #fishhawkfl
Join us Nov. 15th at @arworkshopbrandon for a cake Join us Nov. 15th at @arworkshopbrandon for a cake decorating class 🦃

Decorate Mr. Gobbles, a hands-on, beginner-friendly class where you’ll learn how to frost like a pro and simple pipping techniques. 

No experience needed! 

Whether you’re treating yourself, or making it a fun outing with a friend, you’ll leave with a sweet treat, a new skill and memories to match.

✨ What’s included:
🎂 All material to decorate one mini cake & take home
🧁 2 Tea towels provided by AR Workshop Brandon to paint with stencils of your choice 

📍 1046 Bloomingdale Ave.
📅 Saturday, Nov. 15th | 11:00AM–1:00PM

Limited spots, last day to register is Nov. 11th! 
Let’s make it a day to remember 💕

Comment the word “turkey” for the link to register

#tampa #thingstodointampa #tampacake #riverviewfl #valricofl #brandonfl #fishhawkfl
Here’s the deal… your content makes your cakes lo Here’s the deal…

your content makes your cakes look basic (even when they’re not)

I know how much love goes into your baking and decorating.

But if your content is dark, shaky, or poorly lit…

Strangers will scroll right past them.

I used to struggle with low views, awkward lighting, and posting content that got no love.

But once I learned how to use my phone for content, everything changed

Now I’m gaining followers weekly and even landing brand deals.

That’s exactly what
I want for you too.

People don’t just buy your cakes.

They buy how your cakes make them feel.
And visuals trigger emotion, fast.

It’s the first impression of your brand.

Professional-looking content builds trust and makes people want to make a purchase.

You don’t need a fancy camera, your phone + a simple strategy is all it takes.

That’s why I created Video Content Made Easy. So you don’t have to guess.

Comment “video” and I’ll DM you the exact step-by-step system I use.

Follow @learnwithirenea for content creation tips for bakers 

#contentcreation #homebakerybusiness #microbakery #cake
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